Chef Sun's Noodle & Dumpling

Case Study

Great noodles don't sell themselves, not without someone telling DFW they exist. That was our job.

+38%

Revenue Growth

Over 12 months

+60%

Foot Traffic Increase

Across both locations

480K

Instagram Reach

Campaign period

The Goal

Chef Sun's had two DFW locations with strong food but limited digital presence, no cohesive content, paid search, or social strategy.

The goal: build awareness, drive foot traffic, and become the go-to spot for authentic noodles and dumplings in DFW.

Behind the Brand.

Our Approach

We built a full creative and digital system from the ground up, professional photo and video shoots, a rolling campaign calendar, Google Search campaigns for both locations, and consistent social media management.

✓ Monthly photo and video content shoots
✓ Google Ads Search campaigns (Plano + McKinney)
✓ Six-week rolling campaign calendar
✓ Instagram profile management and posting
✓ 24×36 in-store print poster production
✓ Seasonal campaign creative (drinks, food, events)

SEO

+142% Organic search traffic

Local map-pack rankings for "noodles" and "dumplings" moved into the top 3 for both Plano and McKinney.

Digital Ads

3.1x Return on ad spend

Google Search campaigns running for both locations, with cost-per-click trending down each quarter.

Social Media

480K Instagram reach

Reach by content pillar over the campaign period.

In-Store Turnout

+60% Foot traffic increase

Foot traffic by month across Plano and McKinney following in-store and seasonal campaigns.