Full menu photography, Google Search ads, and a Google Business Profile rebuild, six weeks that changed how people found and ordered from Pizzati.
Pizzati had a strong menu and a loyal in-store following, but the online presence didn't match it: phone photos across the profile and delivery apps, no Search ads running, and a Google Business Profile that had gone stale. The goal: replace the photo library, get Search ads converting, and rebuild the Business Profile so it worked as hard as the kitchen did.
We ran a full menu shoot in a single day, then built that library into Search campaigns targeting pizza and delivery intent and a full Google Business Profile rebuild, six weeks from first shot to a profile and ad account both pulling their weight.
Full menu captured and retouched, replacing phone photos across the profile, delivery apps and print.
Search campaigns on pizza and delivery intent within a tight local radius, with waste terms pruned weekly.
Categories, hours, service attributes and menu corrected, plus 180 new photos loaded to the profile.
Combined lift in people calling the restaurant or routing to it directly from search and maps.