A three-month engagement covering signature-dish photography, Google Search ads, and a full Google Business Profile rebuild.
Sayfani came to us with a near-empty Google Business Profile and no paid search presence: strong food, but nothing online to back it up. The goal: shoot a tight set of signature dishes, stand up Search campaigns, and rebuild the Business Profile from the ground up, then give the whole thing three months to prove out.
Rather than shoot the entire menu, we picked 20 signature dishes built to carry three months of ads, posts, and profile photos. That gave the Search account and the rebuilt profile three months of real data to optimize against.
The hero items, shot as a tight set built to carry three months of posts, ads and the profile.
Three months of optimisation: negatives tightened, budget shifted to the day-parts and devices that convert.
Rebuilt from a near-empty listing: categories, attributes, menu, and a full set of real photos.
Clear lift in people calling the restaurant or routing to it from search and maps against the pre-engagement baseline.